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BusinessI&M Bank's World Elite Metal Card is not just luxury. It is Kenyan banking signalling

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I&M Bank's World Elite Metal Card is not just luxury. It is Kenyan banking signalling

The metal card targets high-value Kenyan customers with lounge access, concierge services and high credit limits. The real story is the race to own premium digital banking relationships.

Tim Humphreys6 min read

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